Privacy policy

Last updated: 5 October 2026

ALEPO runs this shop and website, including all related information, content, features, tools, products and services, to give you, the customer, a carefully looked-after shopping experience (the Services). ALEPO is powered by Shopify, which lets us provide the Services to you. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise contact us. If our Terms of Service and this Privacy Policy conflict, this Privacy Policy governs how we collect, process and disclose your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read it and understand how your information is collected, used and disclosed as described here.

Personal information we collect or process

By "personal information" we mean information that identifies, or can reasonably be linked to, you or another person. It does not include information collected anonymously or de-identified so that it cannot identify you or be reasonably linked to you. Depending on how you use the Services, where you live and what applicable law allows or requires, we may collect or process the following categories of personal information, including information derived from them:

  • Contact details, including your name, address, billing address, delivery address, phone number and email address.
  • Financial information, including credit card, debit card and financial account numbers, payment card details, account and transaction details, payment method, payment confirmation and other payment information.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including the items you view, add to your cart or wishlist, buy, return, exchange or cancel, and your past transactions.
  • Communications with us, including the information you include when you contact us, for example in a customer service request.
  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from these sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise give us your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information to:

  • Provide, tailor and improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process your payments, fulfil your orders, remember your preferences and the items you are interested in, send you notices about your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, handle returns and exchanges, let you post reviews, and create a shopping experience tailored to you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email, text message or post, and showing you online ads for products or services on the Services or other websites, including based on items you previously bought or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or act on possible fraudulent, illegal, unsafe or malicious activity, and protect public safety and the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, provide effective Services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate possible breaches of our terms or policies.
  • Paying for goods. Payments in the online shop are processed by Shopify Payments and through the makecommerce.lt platform, operated by Maksekeskus AS (Liivalaia 45, Tallinn 10145, Estonia, registration no. 12268475). The personal information needed to carry out and confirm your payment is therefore passed to the payment provider you use.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in line with this Privacy Policy. These circumstances may include:

  • With Shopify, vendors and other third parties who provide services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners, to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising on third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in line with their own privacy notices. Depending on where you live, you may have the right to tell us not to share information about you to show you targeted ads and marketing based on your online activity with different merchants and websites.
  • When you direct, ask or otherwise consent to our disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live, in order to provide and improve the Services for you. To help protect, grow and improve our business, we also use certain enhanced Shopify features that draw on data and information from your interactions with our shop, with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our shop, with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, read the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights over your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may link to websites or other online platforms run by third parties. If you follow links to sites we are not affiliated with or do not control, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information on them. Information you share in public or semi-public places, including on third-party social networks, may also be visible to other users of the Services and/or of those third-party platforms, with no limit on its use by us or by third parties. Including such links does not in itself mean that we endorse the content of those platforms or their owners or operators, except where stated on the Services.

Children's data

The Services are not meant for children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has given us their personal information, you can contact us using the details below to ask for it to be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of people under 16.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, so we cannot guarantee "perfect security". Any information you send us may also not be secure in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we keep your personal information depends on several factors, such as whether we need it to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request where the law allows.

  • Right to access / know. You may have the right to ask for access to the personal information we hold about you.
  • Right to delete. You may have the right to ask us to delete the personal information we hold about you.
  • Right to correct. You may have the right to ask us to correct inaccurate personal information we hold about you.
  • Right to portability. In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to ask us to send it to a third party.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time with the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, and subject to the exceptions and limits of local law, you may also have these rights in addition to those above:

  • Objection to and restriction of processing: you may have the right to ask us to stop or restrict processing your personal information for certain purposes.
  • Withdrawal of consent: where we rely on your consent to process your personal information, you have the right to withdraw it. Withdrawing consent does not affect the lawfulness of any processing based on your consent before you withdrew it.

You can exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and all your rights, including those relating to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. Before handling your request, we may need to verify your identity, as applicable law allows or requires. In line with applicable law, you may appoint an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to give proof that you authorised them to act for you, and we may ask you to confirm your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. In the EEA, you can find a list of the competent data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent UK authority, unless the data is going to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date and give notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or you would like to exercise any of the rights available to you, email us at info@tryalepo.com or contact us at: MB Visos gali, company code 306987441, Mindaugo g. 6-19, LT-03107 Vilnius, Lithuania. Under applicable data protection law, we are the controller of your personal information.